Logo design, in today’s world, can prove to be an important factor for the success of a business or organization. Everyday we
across plenty
different types
logos. Some of them are quite
like
ones of Coca Cola, Nike etc. These logos are, in fact, so popular
the company
its products cannot even be visualized without their
Then there are some logos
might
be quite popular but definitely creates a long-lasting impression on the viewer. And then there are probably plenty of more logos which we
and forget. Whatever the case is, the bottom-line is almost every company, product, website or
today uses some sort of logo, designed to target specific audience or create
impact.
But we hardly know how the concept of logo came into being. We hardly try to find
where this concept was first
or who masterminded the design of the first ever logo. Well, there are some pretty interesting facts
the
and history of logo design.
The
of logo design and
dates back to Greece in ancient times. The word "logo", derived from the
word “logotype” means a
symbol or trademark designed for easy recognition. Logo design history had its beginning as a cipher consisting of a single letter, and later a design or
of two or more letters intertwined. The cipher may be either all the letters of a name, the initial letters,
the surname of a person
use on stationery, business cards, or elsewhere.
Many early Greek and Roman coins bear the monograms or logos of rulers or towns. The most famous of
early
is the sacred monogram, which is formed by the conjunction of the first two Greek letters of XR, S,
O, and
(Christ), usually with the A (alpha) and O (omega) of the Apocalypse on each side of the coin. The logo design further developed during the middle ages with more artistic and innovative implementations and increased commercial use.
In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. These early examples of logo
include masons' marks, goldsmith's marks, paper
watermarks and watermarks for the nobility.
emergence of the information age changed the outlook of
design. Today,
general public
become aware of visual
especially those used as trademarks. It is important that the company logo look professional.
logos are the
of the business, not
to
public, but to its employees and
company itself. Logos have become the front line of the company, the corporate identity.
The mark
a good logo
how well it carries the brand image of a company. Because of the diverse nature of products and services
by many businesses
the need for new, unique logos is
stronger. Since logos are the carrier of a company's
image, a top-class logo design
crucial. A
designed logo is a must for anyone who has a business or product that
want to promote via any medium.
